A Small Business Helping Small Businesses
A Small Business Helping Small Businesses
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Is Contagious by Jonah Berger worth reading? Discover six powerful marketing principles that can help small businesses create content people remember, share and talk about.
In Contagious, Jonah Berger delves into the science behind why certain ideas, products, and messages go viral, offering actionable insights for creating content that sparks word-of-mouth buzz. Drawing on extensive research and real-world examples, Berger introduces the STEPPS Framework, a six-part formula for crafting content that people love to share: Berger emphasizes that virality isn’t …