A Small Business Helping Small Businesses
A Small Business Helping Small Businesses
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Branding is always constant to the core of your marketing. Your brand is essentially the theme of who your business is and what it stands for in marketing products or services. Too often people think branding is the logo and colors that make your business you, yet it is so much more unless your Microsoft …
Not so long ago, I attended a conference and exchanged business cards. As we were chatting, I knew we had spoken before because I remembered his name with his company and he remembered my logo. Not sure when we initially made our first connections, but the distinctions each of us had within our own brand …
Here are four attributes you should keep in mind as you build your company’s brand. 1) Own the Significant Thing: Do not try to be all things to all people. Spend your time focusing on a single clear message. Mercedes-Benz owns Engineering in the car industry because its focused on that singular message for decades. …