Webmasters and bloggers alike want nothing more than to improve search engine rankings successfully and increase traffic. The ability to understand exactly what people are looking for within whatever their niche may be is a vital key to meet the needs of current and future followers or clients.
The search engine ranking is a statistical formula of algorithms rating of content of each web page. Without an understanding of what the search engine is looking for or a sense of clarity to what the search engines are looking for, it is easy to fail to rank your web pages.
The formulae utilized by search engines are spiders. These pieces of software crawl your web site missing or skipping areas they do not understand. They review use of words to ensure the text has relevance to the topic of each page in order to meet needs of those who search and to present the page under the relevant search.
So, I guess you are wondering how the spiders know topics of each webpage? From your websites SEO, in the title page, the headings with tags, and other means that allow information. If someone is searching term specific, then the Google Algorithm will seek that term in your text, in your title, in your heading, and at least the start and end of webpage text. However, if the keyword is found too often it can downgrade the algorithm. It will pick up and spot the excessive use and do the opposite of placing the page higher and place it lower on search results. Understanding these things is a big part of SEO and getting your webpage to reach the best position in a search result for specific keyword you are targeting.
Improving search engine rank is not easy for beginners to achieve, and even the experienced internet marketer. Understanding search engine algorithms, how they work, and what they are looking for is essential.