Search engine optimization is important and there are many theories that are circulating about what will get you high up in the search engine rankings. From specifics of keywords in a bold font all the way to having the text as close to the top of the page, keep it simple with three tips to increase your search engine optimization strategy.
Selection of Keywords
The first and most important will be your keyword selection. if you select keywords that have few searches, they are simply a waste of your time trying to optimize them. There is no point in high-ranking for a keyword when there are no searches for it. Begin by utilizing keyword research tools such as Moz, Wordtracker, keyword discovery, and google ad words.
Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have. If you have the knowledge and time, you may want to go for the slightly more competitive keywords.
Good On and Off Page Structure
For on-the-page factors, making sure that there is a sufficient amount of text-based content, title tags, and a strong internal linking between all web pages is a good start. Title tags and content should contain keywords provided that they are not stuffed into the text. For example, if your keyword is dog supplies, this sort of writing should be avoided:
We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!
A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.
Incoming Links
Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to be relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.
Sticking with the three basic key points of search engine optimization, in time you will notice a stronger website presence in the search engines. It takes time to build great content on your site so do not get discouraged. Of course, a good alternative is to outsource and hire someone more proficient with SEO to increase your success if you have some room in your marketing budget. Even with modest efforts on SEO, your website will increase search rankings.
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